COMMUNICATIONS & STRATEGY

1. Guiding Reorganization with Proactive Communication

While communication occurs in organizations every day, rarely are important messages and conversations practiced, rehearsed, or prepared for - especially during challenging times when sensitivities are often heightened.

Pathwise Partners worked with the owner/top manager of a multi-industry organization in preparation for a substantial reorganization. We guided the development of a sound internal and external communications program designed to provide clear, honest information about upcoming organizational changes - in a timely fashion.

Results

This proactive communications strategy enabled management to anticipate frequently asked questions, consider the impact of changes on employees, suppliers and customers, and determine the best time for critical communication about changes to the organization and the future. And, relationships and trust remained intact during what could have been a very volatile and risky time.

The partnership with our client resulted in:

• timely delivery of honest information to all employees
• proactive details about new leadership in the organization
• firmly articulated roles and responsibilities for the future
• clearly stated expectations and guidelines for moving forward
• an unharmed company brand name and image
• maintenance of credibility and integrity among key leaders